About

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VISCYRL is an artist development and entertainment enterprise founded by music business veteran, Norbert Nix. In 2023, VISCYRL joined forces with Spirit Music Group and Arcade Songs, forming a JV publishing entity,  signing emerging 23-year-old writer, producer and pop artist 

Sawyer Utah.   

Nix also established the label imprint, VISCYRL X,  and recently partnered  with The Orchard to launch 

Sawyer Utah's forthcoming artist project.   

Nix’s extensive music industry experience includes success with record label, artist management, agency, and publishing businesses.  As President and partner of Triple Tigers Records, his team secured an unprecedented  seven consecutive #1 country singles out of the box.  

Additionally, Nix successfully led promotion and artist development teams for Mercury, RCA and Columbia Records.    

All of this led to the founding of VISCYRL - an evolution to the ever-changing landscape of music discovery, promotion and consumption.